CB Thrive: from surviving to thriving

Abbey People has launched its new five-year strategy, and it marks a real shift in focus, from helping people get by, to supporting them to truly thrive. Over the past few years, much of our work has centred around crisis response, particularly during and after the pandemic.

But we’ve heard loud and clear from our community: people want more than survival. They want connection, culture, opportunity, and joy. That message is at the heart of our new strategic vision: Thriving People, Vibrant Community. Our work over the next five years will build on our foundations, with a stronger focus on improving wellbeing, creating inclusive spaces, and building real opportunities for growth and belonging.

We believe Abbey has the potential to be one of the most connected and vibrant parts of Cambridge, a place where people feel proud to live, work, and belong. This strategy is a commitment to helping make that vision real.

You can view the full strategy here.

Strategy 2025-2030

Thriving people

Better health and wellbeing, life skills, and access to good food and meaningful work.

Thriving future

Support for children and families to grow and connect.

Thriving community

More events, creative opportunities, and welcoming places to meet and get involved.

Thriving environment

A greener, more sustainable Abbey, with improved green and blue spaces.

Thriving organisation

A resilient, reflective charity with strong partnerships and a sustainable future.

Partner with us

If you’re part of the Abbey community, we’d love for you to get involved. And if you’re a business that wants to invest in Cambridge’s future, let’s talk.